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+ 104% increase in the number of leads. the google ads launch results from july to september 2021. 1 about the project. industry: sms service. promotion region: ukraine. promotion period: july – september 2021. challenges:. high competition for keywords,. outdated website design,. poor website adaptation for mobile. target:. reduce the cost of conversion by 1.5-2 times,. double the number of leads. 2 the challenge. in 2017, the client approached netrocket for the first time, seeking help with lead generation in google ads. while the brand already had some awareness, its website design needed to be updated, and mobile loading speeds needed to be faster. so, we started working on recommendations to improve the site design, which were implemented gradually. as a result, many elements were reworked, including creating separate pages for areas where sms service was in high demand. moreover, we provided examples of calculating the effectiveness of sms campaigns for each area. in july 2021, our inbound b2b marketing agency assigned the following tasks to our ppc specialists:. – creating and scaling ad campaigns – reducing the cost of conversion by 1.5-2 times – doubling the number of leads. the results of the 3-month advertising campaign are: leads increased by 104%, and cost per conversion decreased by 36%. before that, the agency had made some updates to the service, including adding answers to frequently asked questions, creating a messanger mailing page, registering an extended price list, and configuring the site for mobile devices. results of the advertising campaign from march to may 2021, before the work of netrocket specialists. while providing our b2b ppc services , negative bid adjustments reduced mobile traffic due to incorrect display and slow website loading on specific mobile devices. 3 execution / optimization process. after finishing all the work on the website, our b2b digital marketing team established our goals and started advertising in various directions as per the client’s requirements. we used all the relevant keywords to ensure successful scaling. however, during this process, we came across the following challenges:. high competition. high cpc in the niche. high website bounce rate. we performed several tasks to improve the advertising account, which included:. rewriting the ads to make them more informative and focused on unique selling points. launching smart and dynamic campaigns to target low-frequency keywords that don’t show ads in regular searches and get more conversions from them. adding automatic rules to monitor the situation in the account easily. creating adaptive ads with several titles and descriptions allowed us to show the most effective ads to users. carefully working on negative keywords to prevent irrelevant traffic. stopping expensive and ineffective campaigns with high cost per request. conducting campaign split budget experiments to determine the most effective strategy to get more conversions at a lower cost per click. designing banners for the google display network and remarketing. adjusting rates by gender, age, and city. 4 the results. during our 3 months of work on the project, we successfully doubled the number of advertisement leads. additionally, we reduced the conversion cost by 1.5 times, thus completing all the tasks assigned by the client. netrocket specialists’ work results for the months of july to september 2021. 5 summary / conclusion takeaways. we have discovered that attracting traffic and leads at an acceptable cost is possible even when facing fierce competition. to accomplish this, it is essential to follow these steps:. do not hesitate to increase budgets in campaigns. analyze reports carefully to draw the correct conclusions. utilize tools like ahrefs to parse competitor keywords and expand your campaigns accordingly. conduct additional analysis of search and display campaigns over various timeframes to reallocate the budget and increase the number of conversions properly. choose the right strategy for each campaign level through experimentation to increase the number of orders from search campaigns and lower the cpa (cost per action). understand the importance of site usability and adaptability and be able to compose technical specifications for a designer or developer to create an effective sales tool. we followed these recommendations by redesigning and improving website usability, updating keyword research, posting new ads, and launching google ads. as a result, we received 593 leads in less than three months. in a competitive sms service market, netrocket’s strategic approach met and exceeded client expectations. the results showcase the effectiveness of a well-optimized google ads campaign combined with a focus on user experience, ultimately generating a remarkable 104% increase in leads and a 36% reduction in conversion costs. this success story underscores the importance of continuous analysis, strategic experimentation, and a holistic approach to digital marketing in the b2b landscape. # b2b # ppc # saas explore more case studies. at netrocket, your success - is our top priority. check out our real-life case studies, that demonstrating the solid results we’ve achieved for our clients. website migration seo: safeguarding traffic during a redesign. july 18, 2022 view case amp pages for seo: how to reach top 3 in search rankings. july 18, 2022 view case b2b saas seo case study: driving traffic growth from 8,000 to 45,000 users in 9 months. july 18, 2022 view case chicago seo case study: +61% ctr growth in 3 months for moving company. july 18, 2022 view case gmb-profile optimization for local seo promotion. july 18, 2022 view case multi-regional seo: unveiling the hidden organic traffic. july 18, 2022 view case navigating the google core update september 2019: how we restored organic traffic. july 18, 2022 view case our online shop seo service delivered an 850%+ wave in organic traffic in just 9 months. july 18, 2022 view case search engine marketing for apartments: +17% increase in organic clicks in miami. july 18, 2022 view case seo for a kitchen furniture company. july 18, 2022 view case seo for accounting: achieving remarkable growth through strategic optimization. july 18, 2022 view case seo for apartments: a 112% increase in organic traffic for miami real estate. july 18, 2022 view case seo for construction companies: elevating traffic in the repair niche by 300% annually. july 18, 2022 view case seo for crypto exchange platform: +319% keyword rankings. july 18, 2022 view case seo for dermatologists: +275% organic traffic growth for clinic success. july 18, 2022 view case seo for doctors: +42% organic traffic growth for medical clinic in 4 months. july 18, 2022 view case seo for drug rehab & treatment centers. july 18, 2022 view case seo for education websites: +200% traffic growth & top google rankings. july 18, 2022 view case seo for electric vehicle companies: digital transformation in just three months. july 18, 2022 view case seo for financial websites: remarkable organic traffic growth for money transfer services. july 18, 2022 view case seo for food products company: 52% organic traffic growth in 2 months for a healthy online store. july 18, 2022 view case seo for furniture manufacturer: success in us church chair industry. july 18, 2022 view case seo for industrial manufacturing of porcelain stoneware products — case study. july 18, 2022 view case seo for leather phone accessories: how to dominate the market. july 18, 2022 view case seo for led lighting company: strategies for driving growth. july 18, 2022 view case seo for live-streaming camera manufacturers using wikipedia. july 18, 2022 view case seo for magento ecommerce: improving organic traffic for a german fabric store by 40%. july 18, 2022 view case seo for medical website success: achieving 65% of target keywords in the top 10 after just 1 year. july 18, 2022 view case seo for music store: +69% traffic growth in 6 months. july 18, 2022 view case seo for musicians: +388% traffic growth, +94 keywords in top-3. july 18, 2022 view case seo for private it schools: +458% surge in organic traffic in 6 months. july 18, 2022 view case seo for ptz camera manufacturer: strengthening market position with 250% growth. july 18, 2022 view case +37.39% organic traffic growth in 6 months" width="200" height="360" loading="lazy"> seo for recruitment company: +37.39% organic traffic growth in 6 months. july 18, 2022 view case seo for saas project: best practices in seo for the finance industry. july 18, 2022 view case seo for shopify store in nj: transforming organic traffic in just 3.5 months. july 18, 2022 view case seo for tax lawyers company. july 18, 2022 view case seo for the beauty industry: optimizing success. july 18, 2022 view case seo for travel website: power of discounted airline ticket discovery. july 18, 2022 view case seo for wedding: transforming an online bridal store with strategic optimization. july 18, 2022 view case seo for women’s wellness products: 440+ keywords in top-10 for 6 months. july 18, 2022 view case seo promotion for online courses: musical ear training. july 18, 2022 view case successful saas seo case: achieving 160% growth in organic user expansion. july 18, 2022 view case webflow seo success story: new heights of an it company website with a 210% organic traffic growth. july 18, 2022 view case website migration seo: safeguarding traffic during a redesign. july 18, 2022 view case amp pages for seo: how to reach top 3 in search rankings. july 18, 2022 view case b2b saas seo case study: driving traffic growth from 8,000 to 45,000 users in 9 months. july 18, 2022 view case chicago seo case study: +61% ctr growth in 3 months for moving company. july 18, 2022 view case gmb-profile optimization for local seo promotion. july 18, 2022 view case multi-regional seo: unveiling the hidden organic traffic. july 18, 2022 view case navigating the google core update september 2019: how we restored organic traffic. july 18, 2022 view case our online shop seo service delivered an 850%+ wave in organic traffic in just 9 months. july 18, 2022 view case search engine marketing for apartments: +17% increase in organic clicks in miami. july 18, 2022 view case seo for a kitchen furniture company. july 18, 2022 view case seo for accounting: achieving remarkable growth through strategic optimization. july 18, 2022 view case seo for apartments: a 112% increase in organic traffic for miami real estate. july 18, 2022 view case seo for construction companies: elevating traffic in the repair niche by 300% annually. july 18, 2022 view case seo for crypto exchange platform: +319% keyword rankings. july 18, 2022 view case seo for dermatologists: +275% organic traffic growth for clinic success. july 18, 2022 view case seo for doctors: +42% organic traffic growth for medical clinic in 4 months. july 18, 2022 view case seo for drug rehab & treatment centers. july 18, 2022 view case seo for education websites: +200% traffic growth & top google rankings. july 18, 2022 view case seo for electric vehicle companies: digital transformation in just three months. july 18, 2022 view case seo for financial websites: remarkable organic traffic growth for money transfer services. july 18, 2022 view case seo for food products company: 52% organic traffic growth in 2 months for a healthy online store. july 18, 2022 view case seo for furniture manufacturer: success in us church chair industry. july 18, 2022 view case seo for industrial manufacturing of porcelain stoneware products — case study. july 18, 2022 view case seo for leather phone accessories: how to dominate the market. july 18, 2022 view case seo for led lighting company: strategies for driving growth. july 18, 2022 view case seo for live-streaming camera manufacturers using wikipedia. july 18, 2022 view case seo for magento ecommerce: improving organic traffic for a german fabric store by 40%. july 18, 2022 view case seo for medical website success: achieving 65% of target keywords in the top 10 after just 1 year. july 18, 2022 view case seo for music store: +69% traffic growth in 6 months. july 18, 2022 view case seo for musicians: +388% traffic growth, +94 keywords in top-3. july 18, 2022 view case seo for private it schools: +458% surge in organic traffic in 6 months. july 18, 2022 view case seo for ptz camera manufacturer: strengthening market position with 250% growth. july 18, 2022 view case +37.39% organic traffic growth in 6 months" width="200" height="360" loading="lazy"> seo for recruitment company: +37.39% organic traffic growth in 6 months. july 18, 2022 view case seo for saas project: best practices in seo for the finance industry. july 18, 2022 view case seo for shopify store in nj: transforming organic traffic in just 3.5 months. july 18, 2022 view case seo for tax lawyers company. july 18, 2022 view case seo for the beauty industry: optimizing success. july 18, 2022 view case seo for travel website: power of discounted airline ticket discovery. july 18, 2022 view case seo for wedding: transforming an online bridal store with strategic optimization. july 18, 2022 view case seo for women’s wellness products: 440+ keywords in top-10 for 6 months. july 18, 2022 view case seo promotion for online courses: musical ear training. july 18, 2022 view case successful saas seo case: achieving 160% growth in organic user expansion. july 18, 2022 view case webflow seo success story: new heights of an it company website with a 210% organic traffic growth. july 18, 2022 view case website migration seo: safeguarding traffic during a redesign. july 18, 2022 view case view all the best of our seo case studies are usually a result of long-term collaborations and partnerships, lasting from 6 months to a year, and longer. do you want to achieve significant business growth? fill out the application form and let's grow your 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